We're pleased you've dropped by to find out more about us! People say we've "gone to the dogs" and we agree! We've been feeding fresh foods to our kennel of working German Shepherd dogs for nearly two decades so you might say we're "old timers" at it now. In fact, we were feeding raw food to our dogs long before it became as popular as it is today! As a result of our commitment and experience we have successfully supported thousands of pet owners across Canada and around the world. It's extremely gratifying to hear from people that are amazed, thrilled and committed to feeding this way. We have seen so many dogs return to health or vastly improve their health and we know that a fresh food diet will help keep them that way.

Over the years, we have prepared and trialed many variations of "natural" diets. Some were learning experiences and others were just too complicated. With the Urban Carnivore, we decided we didn't want to be like other pet food companies and use industry "by-products" and we didn't want to follow the pet food industry standards by using a recipe or formulation based on nutritional assumptions or "science". Instead, we wanted to provide a diet that contained every valuable nutrient available in the neat package of a whole animal. We felt it was important that people not only feed a diet based on a variety of whole animals, but a diet that was tailored toward their dog as an individual. We wanted foods that came from naturally raised, hormone and antibiotic free sources. We wanted to know exactly what the animals we were feeding to our dogs and yours were being fed and how they were raised.

Dogs don't have the opportunity to make diet choices for themselves. We are ultimately responsible for their well being. More and more pet owners are becoming aware of nutrition-related problems with their dogs and are looking for alternatives. We truly believe every dog deserves abundant health and that's really why we do what we do. We have been involved in several raw food companies starting in 1998. Riveriene Farm was the first raw food diet to be manufactured in Saskatoon, Saskatchewan. It was also the first raw food offered in a patty format in Canada. In 2000, we brought Dr. Ian Billinghurst to Saskatoon to teach a seminar on his Bones and Raw Food diet. A short time later, we teamed up with Dr. and Mrs. Billinghurst and partners to form BARF World. In 2003, we resigned our partnership with BARF World and set out to develop the Urban Carnivore, becoming the first and only pet food company to provide a variety of whole animal diets for dogs. We are delighted to be able to finally offer this type of nutrition for companion animals.

The Urban Carnivore is the result of our experience on a personal level as well as within the raw pet food industry. The road may have been a long one, but we feel it was a road worth traveling, especially knowing we can make changes for the betterment of future generations of pets.

Dedicated to the health of your pet!
Brenda and Dennis Hagel